Catch me at One Internet Day on September 19, Tuesday, from 2:00pm - 2:30pm, at the e-Library 2/F AIM ACCEED Benavides St. corner Paseo De Roxas, Makati (Greenbelt). I'll be talking about "Buzz Marketing with Blogs".
Based on the latest Blogosphere report (available only to Digital Filipino members), there's an untapped way of talking to the young and upwardly mobile segment of Manilenyos:
- 18% of internet users read blogs
- 55% of bloggers are < 20 years old
- 20% of bloggers are between 20 to 29 years old
- 71% are male
- 84% are single
- 48% are students
- 97% have their own computers at home
PR guru Steve Rubel has a lot of advice for marketers and PR professionals who want to "Pitch into the Long Tail". Steve cites Chris Anderson's article in Wired Magazine (October 2004) where he coined the phrase "Long Tail" as he notes that a relative handful of weblogs have many links going into them but "the long tail" of millions of weblogs may have only a handful of links going into them.
From Wikipedia:
The Long Tail is a potential market and, as the examples illustrate, the distribution and sales channel opportunities created by the Internet often enable businesses to tap into that market successfully.
A former Amazon employee described the Long Tail as follows: "We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday." In the same sense, the user-edited internet encyclopedia Wikipedia has many low popularity articles that, collectively, create a higher quantity of demand than a limited number of mainstream articles found in a conventional encyclopedia such as the Encyclopædia Britannica.
For more about this new marketing tool, be sure to catch my talk!
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